What We Do

Agencies all claim to be different. Most are not.
At Measured Intentions, we hold ourselves accountable to our clients.

We are a marketing communications firm specializing in helping clients set and achieve measurable marketing goals that align with their communication needs. Below are just some of the things we do to help our clients.

 

> Integrated marketing strategies
> Evaluations of existing marketing programs
> Print Design
> Identity
> Packaging
> Advertising
> Website design and development
> Video advertising for web communications
> Interactive Media production
> Event Marketing

 

Client's industry: Financial Services

Target Audience: Male Adults 25-40

Goal: Create a strong lead list of 150 males

Tactical Implementation: Create an integrated marketing campaign utilizing sports marketing with a local baseball team, printed material and mobile messaging.

As fans enter the stadium, they see signs posted highlighting the 4th inning promotion. They open their program and see another ad highlighting the promotion. Fans start to wonder, what is this promotion? During the fourth inning, a message is displayed on the jumbotron encouraging fans 18 years and older to dial 72203 and type the word "Baseball." 

Four random winners will be selected to win $25 American Express gift cards. Everyone submitting a text gets a text message back saying whether or not they won. The losers receive a text stating they will get a free pizza if they respond saying they would like a free analysis from a financial consultant.  Anyone replying to the text is considered a lead.

Cost including pizzas: $1,600
Number of Leads Generated: 165
Cost per Lead: $9.69

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Client's industry: Restaurant

Target Audience: Working professionals between the ages of 22-56 who work within 5 miles of the restaurant.

Goal: Become the lunch time restaurant of choice by exposing 400 new people to the lunch time experience at the restaurant. 

Tactical Implementation: "Get Out from Behind Your Desk." This 4-week campaign will encourage employees of local businesses to stop in to the restaurant for a buy one get one free lunch. The General Manager of the restaurant will deliver 10 promotional flyers to companies with 5 or more employees within a 5 mile radius of the restaurant and ask that they pass them out to their employees. As employees are redeeming the coupon and eating lunch at the restaurant, they will see the videos playing that highlight the restaurant as the lunchtime restaurant of choice.

Cost including free lunches: $3,700
Number  of Leave Behinds Redeemed: 225
Number of New People Experiencing the Restaurant: 450
Cost per Lead: $8.22