How We Help You Grow

Step 1: Understand the Landscape

You don’t know what you don’t know. Understanding your current landscape, and the landscape of where you want to grow, will drive data and insights from which to build your strategic marketing plan.

• Market research and analysis
• Market entry strategies
• Competitive analysis and positioning
• Internal analysis

Step 2: Develop a Strategic Marketing Plan

Your strategic marketing plan is your map to success. We develop both short and long term strategic marketing plans that guide you through everything from advertising dollars for traditional and nontraditional tactics, to events and sponsorships, networking and association integration, and more.

• Short and long term marketing plans
• Positioning and branding
• Value proposition and identity
• Lead generation programs
• Association integration
• Measurement tactics to evaluate effectiveness
• Review of workforce retention goals and needs to meet growth goals

Step 3: Implement

We have the team and resources to implement your marketing plans and are happy to do so, but we also understand you may have these resources and team members available to do this as well.

Regardless of whether it’s our team, your team or a combination of both, when it comes to implementing the strategic marketing plan, our job, as your partner, is to assure it’s getting done.

• Accountability
• Account manager
• Creative services (design, copy, web, etc.)
• Media placement as needed

Step 4: Measure & Analyze

Unlike other marketing companies, we don’t just send you on your way with your plans and wish you good luck. We establish specific metrics that are continually reviewed and analyzed to be able to adjust as needed to ensure success and to drive your bottom line.

• Accountability
• Constant measurement for continual improvement
• Quarterly reporting and analysis (or more often if needed)
• High-level review of growth