How We Help You Grow

If you’re ready to grow, we’re ready to help.

We work directly with you and your teams to implement our Measured Marketing approach.

Our four-step market growth approach will help identify growth opportunities as well as any growth barriers that may exist, allowing us to build an effective strategic marketing plan to drive success.

Our Measured Marketing Approach

Step 1: Understand the Landscape

You don’t know what you don’t know. Understanding your current landscape, and the landscape of where you want to grow, will drive data and insights from which to build your strategic marketing plan.

What You Get:
  • Market research and analysis
  • Market entry strategies
  • Competitive analysis and positioning
  • Internal analysis

Step 2: Develop a Strategic Marketing Plan

Your strategic marketing plan is your map to success. We develop both short and long term strategic marketing plans that guide you through everything from advertising dollars for traditional and nontraditional tactics, to events and sponsorships, networking and association integration, and more.

What You Get:
  • Short and long term marketing plans
  • Positioning and branding
  • Value proposition and identity
  • Lead generation programs
  • Association integration
  • Measurement tactics to evaluate effectiveness
  • Review of workforce retention goals and needs to meet growth goals

Step 3: Implement

We have the team and resources to implement your marketing plans and are happy to do so, but we also understand you may have these resources and team members available to do this as well.

Regardless of whether it’s our team, your team or a combination of both, when it comes to implementing the strategic marketing plan, our job, as your partner, is to assure it’s getting done.

What You Get:
  • Accountability
  • Account manager
  • Creative services (design, copy, web, etc.)
  • Media placement as needed

Step 4: Measure & Analyze

Unlike other marketing companies, we don’t just send you on your way with your plans and wish you good luck. We establish specific metrics that are continually reviewed and analyzed to be able to adjust as needed to ensure success and to drive your bottom line.

What You Get:
  • Accountability
  • Constant measurement for continual improvement
  • Quarterly reporting and analysis (or more often if needed)
  • High-level review of growth