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One of the more difficult aspects of marketing for companies is public relations, usually because it’s the most unfamiliar territory. While often overlooked, public relations is integral to the growth and image of a company. You need to tell the public what you do, what products or services you offer, new happenings and so forth. […]
Social media is here to stay. No one can argue with that. Literally billions of people are engaged on social media on a daily basis. But as a business owner, it’s ever changing and can be difficult to manage and hard to control, especially when it comes to employee engagement. Where do you draw the […]
Every business hits a stagnant time or even a decline. When that happens, oftentimes, our first instinct is to up our marketing budget to get in front of more people and increase leads. This might be a good solution. However, the answer may be that our advertising budget is fine, but you have an operational […]
Think about each of the product or service lines your company offers. When a company expands beyond one, confusion tends to set in on how to market the business. Should you market each product/service line, or the company as a whole? Most often, one or two product/service lines are marketed, while the others don’t receive […]
It’s no secret that the top problem for companies of all sizes is recruiting and retaining their workforce. Often times, the challenges of finding new quality sources of employees’ lies in the famous words of Albert Einstein – “We are doing the same things over and over again and expecting different results.” Oftentimes, employers will […]
