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Part Two: Data Analysis

Part Two: Data Analysis

Have you been following our new blog series? You should be if you want to increase sales and make sure your marketing dollars are effective! If you haven’t been following along, you’ll want to check out our first two posts: Building a Successful Strategic Marketing Plan Part One: Research We’re now on to “part two” […]

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Effective Marketing Strategy Part One: Research

Effective Marketing Strategy Part One: Research

If case you missed our last blog post, we’re starting a series about how to build an effective and successful strategic marketing plan. Click here to read why this should be in every company’s marketing arsenal. The first, and most often ignored, component of a successful marketing plan is the research. Before you even begin […]

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Building a Successful Strategic Marketing Plan

Building a Successful Strategic Marketing Plan

Why is it so important to have a marketing plan? You have a budget. You know tactics that “work”. Why do they need to be developed into a “plan”? The short and simple answer: you need to measure what you’re doing to be sure it’s effective and adjust where necessary. A strategic marketing plan is […]

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Tough Love: Who To Partner With

Tough Love: Who To Partner With

As a business, and even personally, it can be difficult to determine which charitable and non-profit organizations to direct your time and money. Of course we would love to have millions of dollars to donate to our organizations of choice, but unfortunately, most of us don’t have that kind of money available. So how do […]

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Communication as a Process

Communication as a Process

Do you ever wonder why some companies seem to be great communicators that engage their employees while others always seem to be keeping secrets, perpetuating the water cooler “rumor” conversations? It sounds something like this: Matt: Sally said she heard Bob and Janice talking about how the company is down 25% in revenue. Do you […]

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