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The Power of Words (and Placement)

The Power of Words (and Placement)

Written By: Kathleen Riessen As a mother of three boys, I thought I wouldn’t have to handle emotional roller coasters. Imagine my surprise when my middle son learned that the words, “I hate you” could immediately send my oldest into a raging river of tears. Of course he doesn’t hate him, but he figured out […]

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No, Everyone is NOT Your Target Audience!

No, Everyone is NOT Your Target Audience!

If we had a dollar for every time we asked someone who their target audience is and they replied with, “everyone”, we would probably be able to retire now. Fortunately we love what we do, so we’re not planning to retire anytime soon! The point we’re trying to make though is that many companies truly […]

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Start Living in the Present in Four Easy Steps

Start Living in the Present in Four Easy Steps

Written By: Kathleen Riessen A mere month ago I couldn’t scan Facebook, open a newspaper or read a blog without reading about someone’s New Year’s resolution. Now that we are almost through January, I wonder how many people are actually sticking to their resolution? According to Forbes, 40% of Americans make resolutions. That’s an astounding […]

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Are You Empowering Your Employees? A Tale of Chicken and Quinoa.

Are You Empowering Your Employees? A Tale of Chicken and Quinoa.

Written By: Kathleen Riessen During a layover at the Detroit airport, my husband and I ran to grab a quick lunch. We found a place that looked appealing and had healthy food options. We both said, “Wow. This might be the most impressive spread I’ve seen at an airport.” Their menu had a lot of […]

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Which 74% of Your Sales Team is Failing?

Which 74% of Your Sales Team is Failing?

Did you know that 74% of sales professionals are failing at their jobs? According to a survey by Objective Management Group, only 6% of salespeople are considered elites and do a great job at selling. Another 20% are okay but could do better. Of the 74% failures, the bottom 20% are hopeless, meaning they are […]

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