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Check out our recent articles for the latest marketing tips, insights and Measured Intentions news!

Why Sales and Marketing Just Can’t Work Together and What to Do About It

Why Sales and Marketing Just Can’t Work Together and What to Do About It

Is your marketing team effective at driving bottom-line results? Does your sales team respect the work of your marketing team? Could they have a better working relationship? There are three common reasons why sales and marketing teams can’t work together. Check out what those are below and some ideas on how to improve the relationship. […]

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5 Tips to Making Your Sales and Marketing Team Work More Effectively

5 Tips to Making Your Sales and Marketing Team Work More Effectively

Sitting in front of you is a magic potion. If your marketing and sales teams drink a sip of this potion every week for the next six months, then your bottom line will improve. This magic potion will not harm them. It will not cause them to work any harder than they already are. It […]

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Happy Anniversary to Us!

Happy Anniversary to Us!

June 1st marked our seventh anniversary here at Measured Intentions (MI). Did you know the appropriate gift for a seventh  anniversary is wool/copper, or in more modern terms, a desk set? We celebrated by buying two new desks for our growing staff! Since MI opened its doors seven years ago, we’ve grown a lot – […]

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Dare to be Different

Dare to be Different

A red man suit is a protective suit used in self-defense training to provide protection during sparring practice. So what does this have to do with golf? We suited up our Farrell’s U.S. Martial Arts Director, Daniel Fath, this past Friday in this suit for the Annual ABI Conference Golf Event at TPC Deere Run […]

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ABI Taking Care of Business Conference!

ABI Taking Care of Business Conference!

The annual Iowa ABI Taking Care of Business Conference is next week! At Measured Intentions we’ve been busy planning the breakout session we are leading: How to Market to ABI Members. At the same time we are getting many of our clients ready to make the most out of this networking and educational event. For […]

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