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Is My Marketing Effective?

Is My Marketing Effective?

You see the marketing expense on your income statement each month. How do you know whether or not it was effective? First, think back to your original marketing goal. Are you trying to build brand awareness in an overcrowded market place? Are you trying to create product differentiation? Are you trying to create positive association […]

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Can My Referral Program Replace My Advertising Program?

Can My Referral Program Replace My Advertising Program?

Referrals are by far the best way to earn business. Referrals eliminate the fear of the unknown and create a trusted relationship right from the get go. Getting referrals is more than simply asking. You must have a calculated referral system. Companies with strong referral systems can garner an average of 45-50% of their business […]

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Women in Leadership

Women in Leadership

Women leadership is not a new concept, but it’s one that is gaining more visibility and acceptance quickly. The stereotypes are being torn down and women are achieving as much, if not more, than their male counterparts in many industries. While many think these are beauty, fitness, and fashion-led business owners only, the truth is […]

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Move Over Oscar’s, The AAA’s Were This Past Weekend!

Move Over Oscar’s, The AAA’s Were This Past Weekend!

So The Oscar’s may have been Sunday night, but Saturday night was the event not to miss (at least here in Des Moines, IA). Saturday evening was the annual American Advertising Awards (AAA’s) hosted by the American Advertising Federation of Des Moines (AAF DSM). If you’re not “in the know”, this event showcases and highlights […]

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Three Common Mistakes You are Making with Your Company’s SWOT Analysis

Three Common Mistakes You are Making with Your Company’s SWOT Analysis

We recently had the opportunity to moderate a SWOT Analysis for key stakeholders of the Iowa Association of Business and Industry. Conducting SWOT Analyses are one of our favorite initiatives at MI. They are a great way to quickly gauge where your company is versus where you want it to be. Unfortunately, most people are […]

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