Measured Intentions

Challenge: The Derby Dames came to us shortly after forming their team and asked us to help brand them. They wanted to be family friendly event that was unique to the sterotypical roller derby style of branding.

Solution: We created the overall feel for the brand that included the following implementations:

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Results: The Derby Dames brand is now recognizable within the community. Each bout is sold out and after just one year, the Derby Dames are becomting a household name around Central Iowa. Because of the rapid success of the Derby Dames, a second team called the Crash Test Dolls was developed. We have developed branding for them as well.